Search Engine Optimization (SEO) can sound overwhelming and puzzling.  SEO is the organic way to move your site up in search engine rankings.  Once you get the basics down it isn’t that complicated, it takes some research time and looking at analytics.

Google Indexing

The first place to start is to make sure that Google has your website indexed.  What this means is that Google is aware of your website.  This does not make that your site will pop up immediately or that it will start once it’s indexed.  However, if it is not indexed then there is no chance of ever ranking for anything no matter how much SEO work you put in.

Check Your Website

When looking to improve your SEO, you will want to evaluate your website.

  • Broken Pages and Links – Not only are broken links and pages unsuccessful to give a good impression, but it also is not good for SEO.
  • Meta Descriptions and Title – These entice search engine users to click-through to your site. Do not exceed the length.
  • Image Alt Tags – If you have images on your website or within your blog content, you want to include your keyword in the image alt tag.
  • Headlines (H1, H2, H3, H4) – These headings help users and search engines read and understand the text. They are important in a website as well as in blog articles to get ranked higher.  It also breaks up content, so it is easier to read.
  • Content – Is the content written well? Does it contain keywords, but in a readable way?  The length not too long or too short?
  • Social – Is your social media linked? Search engines note social media shares as quality content that people want.  This includes sharing blog articles.

Drive Qualified Users Through Long-Tail Keyword Search

Successful SEO campaigns focus on keywords.  Keywords are the search terms that define what your content is about.  In terms of SEO, they are the words and phrases that searchers enter into search engines, also called “search queries”.

Longtail keywords are the best tool for attracting relevant website visitors to your site.  They are targeted to a specific problem, and attainable to the language that people use to search.  Long-tail keywords are typically 3 to 4 words long; they are also less competitive and easier to rank for on the first page of results.

The best digital marketing SEO strategy is using a combination of long and short-tail keywords.

Is your Content Polished?

Content marketing is a huge piece of digital marketing strategy.  The more quality content pieces that you have on your website, the higher the ranking.  The more engaging your content is, the longer users will stay on your website.  It is important when creating content for your site to use the SEO keywords.

Google looks at the content on a website to help understand whether that website or web page is good for a particular query.  If there is little or no content then it will not do that.  However, on the flip side, if there is too much content it will have the same effect.

Keyword stuffing is a practice that you do not want to put into place.  That is when the keywords are stuffed within the content so that it does not read intellectually.  It is a common practice and the search engine algorithms now take notice of it and will penalize you for it.